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HOW THE MARKETING AUTOMATION CHANGES IMPACT MY INDUSTRY?

I think to change everything because my industry is communication and publicity and specifically, my job is media planner, so, to plan any campaign I think this tools will give me not just an idea of the media that I should recommend for the brand communication and more importantly, for the optimization of budget and with these, the success of the campaign.




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Impact

How does purchasing via chatbot impact my industry and how will messaging change customer service? I think would be great for reduces cost, and efforts of time for example. Many times in a process of a planning an advertising campaign the first step is to set the brief, and briefing is a document where through some questions you set the process of an advertising campaign. So if we could automate this questions including the budget that the client is preparing o planning to give for the communication of his brand, that will a great start for de planning process. Because many times the briefing is just an interview between the client and de executive but not always means that the campaign is sold. So, if we automate this questions, will benefits not only the client but the agency or freelancer as well.
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